01 / Phase 2 step
Define An Identity
District or system-level vision, mission, and values statements, along with a Portrait of a Learner, form the foundation for a coherent and compelling North Star. Together, they clarify the system's purpose, describe the future it is working toward, and identify the principles that will guide decisions. These statements are critical for establishing direction, coherence, and shared accountability across a district.
“The district vision should serve as the unifying anchor for all schools within the system.”
Importantly, the district vision should serve as the unifying anchor for all schools within the system. While each school should not create its own separate vision, mission, and values, every school can and should develop its unique *identity*—the way it brings the district's vision to life in its context. A clear school identity expresses how the district vision is enacted through local priorities, partnerships, and learner experiences, ensuring both coherence across the system and relevance within each community.
Developing these identity statements should be a collaborative process that includes educators, learners, families, and community members. When co-created, they authentically reflect shared aspirations and serve as a living guide for decisions, helping each school community stay grounded in purpose while designing for its learners' needs.
During this phase, the Design Team identifies the core principles of the school. Some schools identify a mascot, such as the VIDA Sharks who are guided by what they affectionately call "GILLS", which define how they operate as a design thinking-focused school. Other schools anchor on something important to their community such as the natural environment at SEEQS, the School for Examining Essential Questions of Sustainability. Not only is this identity part of their name, but they have a core project with dedicated time in the schedule each semester focused on these essential questions. Schools like Hālau Kū Māna, an indigenous Hawaiian school, anchor on caring for the earth and reigniting indigenous ways of living and practice. This shows up in how they start the morning, with olis (chants) and how they spend one day a week working in the community.
Read more about establishing a clear school identity here.

